Growclass Marketer’s Guide to Getting Hired GTM Social Media and Email Campaign

The Challenge

In a challenging 2025 job market, marketers faced increased competition, stagnant wages, and a discouraging application process. Growclass developed a 56-page E-Book called The Marketer’s Guide to Getting Hired to equip marketers with practical tools, mindset shifts, and strategies to navigate every stage of the job search—and needed a campaign that would both reflect the guide’s value and drive traffic to the landing page.

The Approach

As social media manager and content strategist, I developed a multi-platform GTM campaign spanning TikTok, Instagram, and LinkedIn. The plan teased the guide pre-launch with conversation-starting prompts, delivered platform-native, high-value tips pulled directly from the guide, and used audience questions to create community-powered content. This approach balanced educational and human storytelling to build awareness, encourage downloads, and position Growclass as a trusted career resource.

The Results

• Email campaign open rate: 43.7% | Click rate: 6.3%

• Social launch impressions (multi-platform, 2+ week campaign): 17,214

• LinkedIn content engagement rates: 47–80%

• Campaign clicks: 8,115

• Guide downloads: 615