With a Bachelor's of Business Administration and an Associate's of Art's Degree in English, Ines blends analytical thinking and creative storytelling to the world of digital marketing. With a proven track record of success, Ines has excelled in growing social media audiences, crafting engaging content, and generating leads for C-Suite Executives on LinkedIn.

During her time at DTC furniture brand Article, Ines spearheaded social media efforts, strategically growing the Instagram audience by an impressive 70% within a two-year period, reaching 914k followers. Through her expertise in organic social media strategies, Ines generated over 300 million organic impressions in 2021 alone, solidifying her ability to identify and execute opportunities that align with broader marketing initiatives.

In addition to her role at Article, Ines has extensive experience working as a content strategist and copywriter for various agencies. Between 2023 and 2025, she built a freelance business ghostwriting for startup founders and C-Suite Executives, writing conversion copy for ecomm brands, and worked as a fractional content strategist for Toronto’s award-winning growth marketing certification program, Growclass.

Today, Ines works as a full-time Intermediate Content Designer for Thinkific, a SaaS learning commerce platform.